5. What is your schedule?
Think ahead. Realistic milestones, budgets and targets are important to ensure everything goes to plan. Letting your creative agency know your requirements in advance makes them more achievable. Don’t forget to think SMART when setting targets. Specific Measurable Attainable Realistic / Relevant Time-bound A few things to think about are: When do you need to launch your campaign or website? Who will be reviewing the project? Do you need to organise print, delivery and distribution ahead of launch? Allow time for feedback, amends and proofing.