Descriptive URLs
Many content management systems produce dynamic URLs as default. These are generally long strings of text that are unreadable by humans. Instead, it is important to have descriptive, readable URL’s, that describe the content of the individual page being listed. So for example if a user is searching for information about microwaves, a URL like this one: http://www.example.com/microwaves will make it much easier for users to decide to click, than one like this: http://www.example.com/index.php?id_sezione=360&sid=6a5eb7779
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