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BML Creative Ltd
Shine Business Centre
Leeds LS8 5HS
+44 (0)113 388 0035
Following BML’s successful appointment to the previous two events, we were once again given the opportunity to work with Kantar Media on the World Audiences Summit in 2015. The annual three-day summit is one of the most prestigious gatherings of audience research professionals in the world and covers all aspects of audience measurement and trends within the media industry.
Centred around the theme of ‘Symphony’, our role was to develop an event branding system, which included a central brand identity as well as supporting imagery and graphic styling – to be used across a wide range of creative outputs. Creative applications included everything from the stage set to infographics to the delegate handbook. The graphic system that we created forms the screen types from a series of interlocking musical notes. Symphonic and musical references were used throughout the whole range of materials across the entire event.
Rio de Janeiro was the chosen location for the 2015 summit with music and carnival being recurring themes throughout the event.