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BML Creative Ltd
Shine Business Centre
Leeds LS8 5HS
+44 (0)113 388 0035
Following BML’s successful appointment to last years event we were once again given the opportunity to work with Kantar Media on the World Audiences Summit 2014. The annual three-day summit is one of the most prestigious gatherings of audience research professionals in the world and covers all aspects of audience measurement and trends within the media industry.
Centred around the theme of ‘Screen Experiences’, our role was to develop an event branding system, which included a central brand identity as well as supporting imagery and graphic styling – to be used across a wide range of creative outputs. Creative applications included everything from rooftop branding and a stage set to lightboxes and a 96-page delegate handbook. The identity that we created defines the screen edges with a simple, repeated corner form – ‘locking’ the logo together and allowing it to be used strongly and with versatility across many different applications.
Hollywood was the chosen location for the 2014 summit with the silver screen being a recurring theme throughout the event.