BML Creative Ltd
Shine Business Centre
Leeds LS8 5HS
+44 (0)113 388 0035
Following a successful pitch against some top local agencies, BML were commissioned to produce a new direct mail campaign of ‘Local Offer’ booklets for Leeds Federated Housing Association.
The purpose of the ‘Local Offers’ was to make Leeds fed customers aware of the initiatives that were in place to address some of the issues that had been brought to their attention.
The main feature of our design solution was a series of bespoke illustrations representing the different areas that each booklet covered. Each illustration was hand drawn and digitised so that it could be scaled up to any size.
Inside, the booklets adopt a friendly, bold and colourful layout utilising elements of the Leeds Fed branding, designed to encourage readers to take in the information. They also included photographs of the Neighbourhood Officers that controlled each area, which we arranged and directed over a series of bespoke shoots at the client offices.