BML Creative Ltd
Shine Business Centre
Leeds LS8 5HS
+44 (0)113 388 0035
BML continue their work with Kantar Media, working with them on their design requirements for the Kantar Twitter TV Ratings Launch – the official new industry metric for planning and tracking Social TV Strategies.
Kantar Twitter TV Ratings aims to improve the understanding of the two-way relationship between social media and TV. Allowing users to track how Twitter amplifies the power of television, refine their Social TV strategies and track brand and programme performance over time.
The report document formed a large part of the project, with it’s complex data. With the handling of large amounts of data – our approach needed to be bold and engaging but importantly clear and easy to understand. Other project outputs included branding, infographics for interactive touchscreens, a variety of launch party graphics and banners as well as a responsive email template.