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BML Creative Ltd

Shine Business Centre

Harehills Road

Leeds LS8 5HS

+44 (0)113 388 0035

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www.bml-creative.co.uk

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Cheltenham Council
10/10 Marketing Campaign

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Overview

Working in partnership with Cheltenham Borough Council, BML developed a brand new ‘Ten out of Ten’ marketing campaign, designed to cover the windows of empty shop units around the town.

BML designed and developed a series of original graphic illustrations advertised many of Cheltenham’s most famous scenes and events including the Cheltenham Races, The Promenade, Pittville Pump Rooms and the renowned Cheltenham Festivals.

As part of the project, we also created a more cost-effective series of poster designs using the same images which were better suited for smaller window and POS applications.

Graphic focussing on shopping in Cheltenham. Features an illustration of Montpellier shops Graphic focussing on shopping in Cheltenham. Features an illustration of Montpellier shops
Graphic illustration of Pittville Park, Cheltenham Graphic illustration of Pittville Park, Cheltenham
Installed graphics with illustration depicting Cheltenham Cricket Festival Installed graphics with illustration depicting Cheltenham Cricket Festival
Graphic illustration showing aerial view of Cheltenham Races Graphic illustration showing aerial view of Cheltenham Races
Installed window graphics in vacant shop units on Clarence Street, Cheltenham Installed window graphics in vacant shop units on Clarence Street, Cheltenham
Graphic illustration of Cheltenham Festivals Graphic illustration of Cheltenham Festivals
Installed window graphics at empty unit on Cheltenham High Street. Illustration depicts Montpellier gardens and bandstand Installed window graphics at empty unit on Cheltenham High Street. Illustration depicts Montpellier gardens and bandstand