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BML Creative Ltd

Shine Business Centre

Harehills Road

Leeds LS8 5HS

+44 (0)113 388 0035

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www.bml-creative.co.uk

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Michael Lewin Solicitors
Branding

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Overview

Michael Lewin Solicitors is a nationwide legal practice operating from its head office in North Leeds. The practice offers a variety of services, including: personal injury, industrial disease, employment law, stress related claims, accidents at work and in public and debt recovery.

Michael Lewin Solicitors needed a brand identity which reflected that they are a balanced, client focused, dependable and approachable law practice. We developed a bold and simple branding solution using the initials of the company name to create an identity that would set Michael Lewin Solicitors apart from other law practices.

The branding makes use of a horizontal bar which the identity itself sits on, suggesting the grounded nature of the practice. The combination of different colour options communicates themes of balance and fairness whilst the circle around the lettering was devised to give a feeling of protection and security.

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