Connected Kingdom
‘Think’ have a whole YouTube channel with plenty of interesting videos chaired by some knowledgeable experts which are well worth checking out. We were particularly grabbed by the following video presented by Matt Brittin – the Managing Director of Google UK. In it, he talks about the ‘Connected Kingdom’ which includes summaries of findings from a report by Boston Consulting Group that Google commissioned. In the talk, Matt gives an overview of the UK digital industry and reinstates the importance of technology in the UK’s business environment. If you can get past the first couple of minutes (and Matt’s rather cringe-worthy ‘woooing’) you get to some very interesting facts about the UK digital economy. These are well worth watching and should be noted by anybody who is sceptical about the impact internet marketing can have on business activities.
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