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Our Approach

Our tried and tested approach is built on core principles of effectiveness, speed and continual innovation

Brand Strategy – Foundation™

Every great business needs a strong Foundation™

Your brand is important. Like it or not, it will influence your everyday activity and your long-term success. It is the sum total of everything people feel about your business. It is your business’s identity, your business’s personality, your business’s character.

BML’s Foundation™ brand strategy process helps you to better understand your brand and thereby enable clearer, more effective decision-making.

Foundation™ establishes your brands inner values and outward personality. It helps define your business market and your place within it. It builds a stronger picture of your customers and how best to communicate with them. Foundation™ is designed from the ground up to give your brand a competitive edge.

If you want to find out whether your brand is helping you achieve your business goals, or holding you back, then take our free online Groundwork™  brand audit today.


Why do I need it?

Our Foundation™ brand strategy process is specifically designed to help your business grow:

  • Increase your sales revenue through more effective marketing
  • Gain a clear understanding of your market and your place within it
  • Grow confidence and clarity in your business direction
  • Clearly align your internal values to your product & services
  • Improve the external perception of your business
  • Increase the perceived value of your service or product
  • Discover how to stand out from your competition
  • Find out where your product or service will have a clear voice

For more details on how Foundation™ can help your business grow, click here. Contact BML now to start the discussion on 0113 388 0035 or send us an enquiry.


We design communications to meet your specific objectives. Whatever the channel or media, we work closely with you to identify audiences, create engaging work, manage and deliver the outcomes you demand. We are experienced in working within your existing brand guidelines, or within our own Foundation™ strategic process.

Either way our design approach is the same. In close partnership with your team, we apply tried and tested methods with experience, to deliver communications that function effectively in a continually evolving environment.

Complacency is our enemy. Every project presents another opportunity to develop new ideas, challenge assumptions and create work that reimagines the existing landscape, while drawing on our well-established understanding of expectation and behaviour.


Delivery must be managed and carefully directed. It is not about churning out random marketing collateral, it is about selecting the communication channels that your audience prefers, where they feel comfortable to engage and respond. Only once we have identified these channels do we go about crafting a creative communication appropriate to that audience.

From graphics and environment, to web and digital, we empower you with the communications you need to inform, create dialogue, drive sales and change behaviour. By working effectively on every level, both internally and externally, we deliver design communications that make a positive difference.


Our job doesn’t end when the project is launched. In fact, that is often only the beginning.

Once a project goes live – it could be a simple campaign or a major rebrand – we work closely with you to track its effectiveness and refine outcomes. This is not a checkbox exercise. It is about monitoring real impact and ensuring the work we produce helps you achieve your goals. Measuring is the ultimate test of our success and the primary reason we do what we do – to help you succeed.

Happiness Guarantee

We’re a nice company who like working with nice people. We have total confidence in the effectiveness of our approach, which is why we make this promise: if you are unhappy with any of the creative work we produce on a specific project following an agreed brief, we will continue to work on it for free until you are. If we still can’t deliver, we will return the project fee. No questions asked.


Everything we do is fit for purpose, cost-effective and specific to the audience. Below are just a selection of the services that we offer:

  • Branding and rebranding
  • Brand strategy
  • Brand and product naming
  • Brand guidelines
  • Web design and development
  • Graphic design
  • Email marketing
  • Digital media
  • Book and editorial design
  • Information design
  • Art direction
  • Animation
  • Illustration
  • Environmental design
  • Annual reports
  • Advertising and awareness campaigns
  • Copywriting
  • Packaging design
  • Print management