Skip to content
toggle menu

Our Approach

Our tried and tested approach is built on core principles of speed, effectiveness and continual innovation

Strategy – Foundation™

Every great business needs a strong Foundation

Your brand is important. Like it or not, it will influence your everyday activity and your long-term success. It is the sum total of everything people feel about your business. It is your business’s identity, your business’s personality, your business’s character.

BML’s Foundation™ brand strategy process helps you to better understand your brand and thereby enable clearer, more effective decision-making.

The cornerstone of our unique brand design process, Foundation™ establishes your brand’s inner values and outward personality. It helps define your business market and your place within it. It builds a stronger picture of your customers and how best to communicate with them. Foundation™ is designed from the ground up to give your business a competitive edge.

If you want to find out whether your brand is helping you achieve your business goals, or holding you back, then take our free online Groundwork™ brand audit today.

Why do I need it?

Our Foundation™ brand strategy process is specifically designed to help your business grow:

  • Increase your sales revenue through more effective marketing
  • Gain a clear understanding of your market and your place within it
  • Grow confidence and clarity in your business direction
  • Clearly align your internal values to your product & services
  • Improve the external perception of your business
  • Increase the perceived value of your service or product
  • Discover how to stand out from your competition
  • Find out where your product or service will have a clear voice

Find out how Foundation™ can help your business grow. Contact BML now to start the discussion on 0113 388 0035 or send us an enquiry.

Brand Design – Elevation™

Brand design that makes a difference

The right approach is absolutely critical in order to ensure your organisation gets maximum impact from the brand that represents you.

Without the right strategy behind it, creative work becomes a shot in the dark. Without exceptional creative execution, even the strongest strategic ideas can be rendered ineffective. Our brand design service takes these two essential disciplines and combines them to create powerful, effective brand identities.

BML’s brand design service is called Elevation – because, no matter what stage your business is at, our goal is to lift your business higher. From the invaluable insights you’ll gain from our unique Foundation™ strategy process, to intelligent marketing communications Elevation™ follows a tried-and-tested process with one clear purpose – to build a stand-out brand identity that lifts your organisation higher.

Elevation™ is custom designed to suit your individual requirements. It can include everything your organisation needs to market itself effectively, from professional stationery, to cutting-edge sales decks.

What does the service include?

Our Elevation™ brand design service is perfectly suited to organisations seeking:

  • Branding
  • Rebranding
  • Brand strategy
  • Brand and product naming
  • Brand guidelines
  • Brand concepts
  • Brand communications

For more details on our brand design service, please contact BML now on 0113 388 0035 or email

Marketing Communications

Sharing your story through effective communications

We design communications to meet your specific objectives. Whatever the channel or media, we work closely with you to identify audiences, create engaging work, manage and deliver the outcomes you demand. We are experienced in working within your existing brand guidelines, or from guidelines developed through our Elevation™ brand design process.

No matter what your objective, our approach is always the same. In close partnership with your team, we develop exceptional strategic ideas executed with skill and precision, in order to deliver maximum value for money.

Complacency is our enemy. Every project presents another opportunity to develop new ideas, challenge assumptions and create work that reimagines the existing landscape, while drawing on our well-established understanding of expectation and behaviour.

Our design and marketing services

Everything we do is fit for purpose, cost-effective and specific to the audience:

  • Web design & development
  • Marketing campaigns
  • Graphic design
  • Automated Lead Generation
  • Email marketing
  • Digital media
  • Information design
  • Art direction
  • Animation
  • Illustration
  • Environmental design
  • Web hosting
  • Copywriting
  • Packaging design
  • Print management

To discuss your design communication requirements, please contact BML now on 0113 388 0035 or email


Our job doesn’t end when the project is launched. In fact, that is often only the beginning.

Once a project goes live – it could be a simple campaign or a major rebrand – we work closely with you to track its effectiveness and refine outcomes. This is not a checkbox exercise. It is about monitoring real impact and ensuring the work we produce helps you to achieve your goals. Measuring is the ultimate test of our success and the primary reason we do what we do – to help you succeed.

Happiness Guarantee

We have total confidence in the effectiveness of our approach and how well it works for you. This is why we make you this unique promise: If you are unhappy with any of the creative work we produce on a specific project following an agreed brief, we will continue to work on it for free for you until you are. If we still can’t deliver, we will return your project fee. No questions asked.

Find out more

Design group discussion

Impact and Feedback

We don’t chase awards (although they have been known to chase us!). Instead, we measure our success by two things; the feedback of our clients and the positive impact it has on their organisation.

Breakout rooms

Grow your business with BML

Get in touch

By continuing to use this site you agree to the use of cookies for personalised content and analytics. See our Privacy Policy for more details.