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Our Approach

Our tried and tested approach is built on core principles of effectiveness, speed and continual innovation

Brand Strategy – Foundation™

Every great business needs a strong Foundation

Your brand is important. Like it or not, it will influence your everyday activity and your long-term success. It is the sum total of everything people feel about your business. It is your business’s identity, your business’s personality, your business’s character.

BML’s Foundation™ brand strategy process helps you to better understand your brand and thereby enable clearer, more effective decision-making.

Foundation™ establishes your brand’s inner values and outward personality. It helps define your business market and your place within it. It builds a stronger picture of your customers and how best to communicate with them. Foundation™ is designed from the ground up to give your brand a competitive edge.

If you want to find out whether your brand is helping you achieve your business goals, or holding you back, then take our free online Groundwork™ brand audit today.

Why do I need it?

Our Foundation™ brand strategy process is specifically designed to help your business grow:

  • Increase your sales revenue through more effective marketing
  • Gain a clear understanding of your market and your place within it
  • Grow confidence and clarity in your business direction
  • Clearly align your internal values to your product & services
  • Improve the external perception of your business
  • Increase the perceived value of your service or product
  • Discover how to stand out from your competition
  • Find out where your product or service will have a clear voice

For more details on how Foundation™ can help your business grow, click here. Contact BML now to start the discussion on 0113 388 0035 or send us an enquiry.

Brand Design – Elevation™

Elevation™ – Lifting your brand higher

The right creative approach is essential in order to extract maximum impact from your brand. Without an effective creative approach, even the best strategic ideas can be rendered ineffective.

The natural progression from our Foundation™ brand strategy process – Elevation™ is BML’s unique route to effective brand design.

Whether branding a new organisation, or rebranding, Elevation™ follows a systematic, tried and tested approach with one clear purpose – to enable stand out brand identities that build your reputation and establish strong emotional connections with your target audience.

Put simply, Elevation™ is designed to lift your business higher.

What does the service cover?

Our Elevation™ brand design service covers a full range of branding requirements, includung:

  • Branding and rebranding
  • Brand strategy
  • Brand and product naming
  • Brand guidelines
  • Brand concepts
  • Product and service branding
  • Marketing campaigns
  • Awareness campaigns

For more details on our Elevation™ brand design service, please contact BML now on 0113 388 0035 or email

Communications Design

Sharing your story through effective communications

We design communications to meet your specific objectives. Whatever the channel or media, we work closely with you to identify audiences, create engaging work, manage and deliver the outcomes you demand. We are experienced in working within your existing brand guidelines, or from guidelines developed through our Foundation™ and Elevation™ processes.

Either way our design approach is the same. In close partnership with your team, we apply tried and tested methods with experience, to deliver communications that function effectively in a continually evolving environment.

Complacency is our enemy. Every project presents another opportunity to develop new ideas, challenge assumptions and create work that reimagines the existing landscape, while drawing on our well-established understanding of expectation and behaviour.

Our design and marketing services

Everything we do is fit for purpose, cost-effective and specific to the audience:

  • Web design & development
  • Marketing campaigns
  • Graphic design
  • Email marketing
  • Digital media
  • Information design
  • Art direction
  • Animation
  • Illustration
  • Environmental design
  • Web hosting
  • Copywriting
  • Packaging design
  • Print management

To discuss your design communication requirements, please contact BML now on 0113 388 0035 or email


Our job doesn’t end when the project is launched. In fact, that is often only the beginning.

Once a project goes live – it could be a simple campaign or a major rebrand – we work closely with you to track its effectiveness and refine outcomes. This is not a checkbox exercise. It is about monitoring real impact and ensuring the work we produce helps you to achieve your goals. Measuring is the ultimate test of our success and the primary reason we do what we do – to help you succeed.

Happiness Guarantee

We’re a nice company who like working with nice people. We have total confidence in the effectiveness of our approach, which is why we make this promise: if you are unhappy with any of the creative work we produce on a specific project following an agreed brief, we will continue to work on it for free until you are. If we still can’t deliver, we will return the project fee. No questions asked.

Find out more.

Impact and Feedback

We don’t chase awards (although they have been known to chase us!). Instead, we measure our success by two things; the feedback of our clients and the positive impact it has on their organisation.


Grow your business with BML

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