Our brand design process is strategically designed to keep you informed at every stage of the brand design process. This means we are totally confident that the work we produce will be inline with your expectations and most importantly, be inline with the strategic objectives of your organisation. That said, we acknowledge that even the most strategically planned work can always be subject to personal opinion. This is why all the work we produce is backed up by our unique Happiness Guarantee.
Yes, we offer a complete print management service for all our clients using our pre-approved network of high quality and cost-effective printers and installers. From the smallest items such as stickers and leaflets, to high-quality brochures with a massive range of specialist print finishes, point of sale and promotional items. We can also arrange signage installation for almost any sized project. Please contact us for a bespoke quotation.
Yes, we are happy to work under an NDA if your project demands it and have done so in many circumstances in the past. Please contact us if you would like to arrange an NDA completion prior to discussing your project in full.
Why is there a discount for paying in a single instalment?
Like any business, we depend on prompt payment from our clients to ensure everything runs smoothly. We offer a 20% discount to customers who are able to pay for their project in advance, as a thank you for minimizing administration time and making our operation run more smoothly.
Built around an intensive one day workshop, BML's Foundation™ campaign strategy process is designed to build engagement with your audience. From customer and behavioural change journeys, to campaign positioning and audience profiling, Foundation™ lays the platform for superior marketing campaign performance.
We have total confidence in the effectiveness of our approach and how well it works for you. This is why we make you this unique promise: If you are unhappy with any of the creative work we produce on a specific project following an agreed brief, we will continue to work on it for free for you until you are. If we still can’t deliver, we will return your project fee. No questions asked. Read more.
Creative Brief Writing
Whether you supply a brief, or not, we always write our own internal creative brief and get you to sign it off before any work takes place. This makes it clear to you that we understand all of your requirements right from the word go.
Even the most strategic design can be very subjective, so we create moodboards for your new campaign. Drawn from a wide range of past, present and future influences, our moodboards set the creative tone for your marketing campaign and helps us establish your personal preferences. This means we don't waste time on ideas you'll never connect with.
Campaign Creative Concepts
Using multi-page creative concept stylesheets, we generate alternative flavours for your new marketing campaign and how it will be used on the channels we have identified to drive engagement. To reduce costs in our Small package, we only include one creative concept. However, we believe the best campaigns come when there are 3 concepts presented in order to explore a range of visual styles. Every package from Medium upwards includes 3 concepts and every concept includes campaign name generation, logotype (also referred to as campaign 'branding') and strap-line generation. Our creative team have developed multiple award-winning campaigns, so you know your marketing budget is in safe hands.
Rounds of Amends
We appreciate all projects will require revisions. To expedite the feedback process, we request amends to be collated into a single batch which we tackle as a 'round', before sending back for further review. Most of our marketing campaign projects take 2-3 rounds of amends before we agree sign-off, but as per the terms of our Happiness Guarantee, we will work on it until you are happy.
We keep things very simple when it comes to copyright. All the final work we produce for you becomes your intellectual property once we have received full payment for the project. The only caveat, is that we reserve the right to feature the work in our own promotional material, including case studies on our website. This is all great exposure for your organisation and who knows, might even lead to some awards!
Campaign Effectiveness Measurement
We understand how essential it is to deliver value for money and how the majority of our clients are under the same pressures. It is for that reason, that our primary objective is to prove that the campaign we deliver helps your organisation succeed. To help realise this goal, we help identify Key Performance Indicators (KPI's) which will help you to track the impact the new campaign has on your organisation. Wherever possible we will ensure that each campaign channel we suggest has a specific point of measurement, so you can assess how each of the different channels is performing. This helps you to maximise your marketing budget on the channels that gain most traction.
Marketing campaigns require strong advertising in order to succeed and whether that is a small scale campaign for an internal audience, or a campaign to a global customer base, the poster design is often the linchpin. We will design you a custom single page A3 poster that you can use to get your campaign on the charge. We design your poster in super-hi-res format, so that it can be easily scaled up for larger formats including A2, A1, A0 and beyond.
Being able to quickly distribute information relating to your campaign both face-to-face and passively, is critical. Flyers present the perfect, cost-effective way to do this. They are ideal for direct mail door-drops, face-to-face handouts, leave behinds from meetings and also the perfect medium for distribution in public areas such as reception areas, and information stands. We will design you a custom double-sided A5 flyer to promote your new campaign, including assistance with copywriting if required.
Email Signature Banner
Email is the number one communication tool for any organisation and presents a fantastic opportunity to promote your new campaign for free. We design a custom email banner (approximately 450px x 90px) which you can append to your existing email signature. Where possible, we will look for ways to add value, such as links to social media about the campaign, or your campaign micro-site.
Social Media Banners
It is absolutely vital to the success of any marketing campaign that you leverage the power of social networks. Not only do they give you access to a global audience, but the vast majority are completely free. We will adapt your primary poster graphics and campaign messages to create a minimum of 3 images that are specifically formatted to be used on the most popular social media sites (including Twitter, Facebook, Instagram and Linkedin).
Being able to supply more detailed information relating to your campaign is very useful, particularly when you are driving awareness of a new product or service. We will design you a 4 page A5 information leaflet (or equivalent) with a strong call to action designed to educate your audience about your campaign subject and drive them to further points of information.
Direct Mail Piece
Large Format Advertising