Think Different
More than anything, it is Jobs’ marketing acumen that enabled him to turn Apple from a stuttering computer manufacturer on the verge of bankruptcy, into one of the world’s most iconic technology companies.
No better example can be found than in his 1997 speech to Apple employees (which can be viewed in full below). It was the speech where Jobs introduced Apple’s new ‘Think Different’ campaign, shortly after he returned to the company for his second tenure as CEO.
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