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Journal

Happiness Guaranteed

Why B2B sales is a largely an emotional decision

24 May 2019

Have you ever made a decision on somewhere to eat just because it ‘looked’ or ‘felt’ right, despite the fact you’ve never eaten there before? If so, you’ve made a purchase decision based on brand.

Journal_Digging

How to avoid the commodity trap

07 May 2019

Are you constantly competing on price instead of value? If you are, then it is likely the problem isn’t the value you are delivering, it is the value you are communicating.

Thinking

What is a brand?

15 February 2019

We get back to basics with a short video that explains what we mean by a ‘brand’

Target audience

Who are my target audience?

28 January 2019

Many companies lack focus when it comes to their target audience. Take the time to establish who you are trying to communicate with and why.

BML 2018 Highlights

2018 Highlights

15 January 2019

From industry events to industrial branding, take a look at what we’ve been up to.

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