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Happiness Guaranteed

Why B2B sales is a largely an emotional decision

Have you ever made a decision on somewhere to eat just because it ‘looked’ or ‘felt’ right, despite the fact you’ve never eaten there before? If so, you’ve made a purchase decision based on brand.


How to avoid the commodity trap

Are you constantly competing on price instead of value? If you are, then it is likely the problem isn’t the value you are delivering, it is the value you are communicating.


What is a brand?

We get back to basics with a short video that explains what we mean by a ‘brand’

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