Is Instagram the right platform to promote my manufacturing business?

31 January 2019

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Have you been considering using Instagram for your industrial manufacturing business? Well, you’ve come to the right place. This blog should help straighten a few things out and help you decide whether to get on board. 

Most industrial manufacturing companies have Facebook, Twitter and LinkedIn profiles as standard, but many have neglected the photo-sharing social site because it’s a little different. Don’t let the unknown worry you. Change can be good for you and your business, giving you a chance to open doors to new people and new opportunities.

Major reach

Around 1 billion people use Instagram, with 500 million daily users. In the UK alone, there are 23 million monthly Instagram users, that’s more than 1/3 of the UK population (Statista). That’s a huge audience that you aren’t currently tapping into if you are neglecting Instagram.

Interesting product

Instagram is a predominately visual site so having an interesting product to show off can make all the difference. If done well, visualising the industrial manufacturing process can be interesting content for your audience – and this will boost your engagement.

The interaction rate for Instagram is a healthy 2.2%, compared to Facebook’s mere 0.22%. If you have a product or story that people can engage with then Instagram is the place for your business.

How can Instagram help my business?

There are 25 million business profiles on Instagram. This might sound like a lot of competition but to put it into perspective there are over 200 million users visiting at least one business profile a day. With so many active users visiting business profiles it gives any business a great opportunity to connect with the audience. 

Just like on Facebook and Twitter, there are advertising solutions on Instagram, with 2 million monthly advertisers. Instagram has a sterling record with 60% of users discovering products through the site and 75% of the users taking action. This isn’t always a sale, it could be a visit to your website.

You should view Instagram as a brand awareness and relationship building tool. Giving you the opportunity to put your industrial manufacturing brand in front of more of the right people and engage with them.

Keep content relevant

Like all your strategies, your Instagram strategy should be kept up-to-date as your business grows and develops, keeping content fresh and relevant. Refining your strategy should keep you on track with business and marketing goals but also keep your audience engaged. 

It is easier to get this right if you have a strong brand which conveys value

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