Generating B2B Leads
Outbound business development relies on sustained efforts to overcome gatekeepers and build relationships with key decision-makers who may have no immediate need for what you do.
The ideal scenario for any business is to complement outbound sales activity with inbound lead generation that encourages a steady stream of prospects to contact you. It goes without saying, the deeper the pockets and more exciting the work those prospects have to offer, the better.
But how do you get the attention of these high-value prospects and what would motivate them to contact you, rather than any of your competitors? Well, to understand that, you need to understand the inbound B2B buying process.