How to avoid the commodity trap

07 May 2019

Share this post:

Posted by

Are you constantly competing on price instead of value? If you are, then it is likely the problem isn’t the value you are delivering, it is the value you are communicating.


Avoiding commoditisation

If customers are unable to differentiate your value from your competitor down the road, then they will inevitably end up choosing the one that offers the best price. Great for the customer, terrible for you. That is commoditisation in action and the only supplier that wins is the one who is willing to get to the bottom faster than anyone else.

Don’t become a commodity. Make sure the value your business delivers is as clear to those on the outside, as it is to you and your team on the inside.

Download ‘Engineering Customers‘ – our guide to improving B2B lead generation and attracting higher value customers.

Join the discussion

Leave a Reply

Your email address will not be published.