A strategic vision of your brand can empower you to make huge shifts in your business performance. Here are just some of the ways our Foundation™ process can help you grow your business:
Attracts more ‘ideal’ customers
Foundation™ helps you to understand what your business does and why you do it. This in turn helps you to build a far clearer picture of your ideal customer. These are the ones who have the highest desire for what your business offers and most crucially, are the ones most likely to see value in it.
Increased sales performance
Foundation™ helps you to understand your ideal place in the market so that you can understand the customers best suited to your product or service. A brand that targets more ‘ideal’ customers will result in a greater number of highly-qualified leads, because you have already identified that they want what you have to offer and the type of messages they will respond positively to.
Builds your business reputation
Building and maintaining your reputation is vital to the success of any business. Your brand is the outward face of your business, so should always work in conjunction with the service you offer.Foundation™ helps you to understand where your strengths lie so you can build a great brand around it. A great brand coupled with a great product will help your business reputation to flourish.
Improves business focus
Many businesses struggle to articulate their strengths because they don’t understand the values that make them different from everyone else. Foundation™ helps you to establish a clear set of brand values that give you clarity around the fundamental traits that makes your business unique. This gives your business much needed focus, which helps you tell more people about what you do, who you do it for and most importantly, why it matters!
Helps you ‘own’ your market position
Foundation™ helps you to understand where you fit in the market, both now and in the future. Identifying gaps in the market and what it might take to stand out from your competitors can empower your business to be the go-to resource for that product or service.
Increases customer loyalty
Foundation™ helps you to understand how to build the strongest possible connection with your ideal your customers. By ignoring the many and targeting a smaller, more focused group of customers, you can communicate in ways that will make them feel special and understood. This creates a positive value cycle, which results in the customer being far more likely to buy from you again (and again).
Increased perception of value
Despite what most people think, the majority of purchases are not made on the basis of price. They are based on emotional responses – potential customers ask ‘do I feel this product or service is worth what they are asking for it?’. Foundation™ helps you understand where your highest value in the market lies. A great brand builds a perceived value to your service that can make a significant impact on how much you charge.
Reduces marketing waste
Foundation™ helps you to recognise exactly the type of people and companies who are likely to respond to your product or service. This helps reduce the amount of time and money you waste trying to target people and businesses who would never be interested in the first place.
Improved marketing effectiveness
The ultimate goal of any brand is effectiveness. It should be working for you in helping to achieve your business goals by building value, reputation and encouraging sales. The Foundation™ process is specifically designed to give you the information to enable effective brand communication. Once you have that, your business will be well on its way to success.