What is a brand?
The biggest misconception regarding branding is that it’s just a logo, and that’s it; this is not the case. Branding does include the logo, but it also includes the web environment, marketing material, environmental graphics, customer perception… I could go on.
It’s helpful to think about what applications your branding will be used on in the future. Knowing this at an early stage means designers can apply concepts to sample applications – allowing you to see your brand come to life.