A rich, traditional colour palette of chocolate, cream and gold are used throughout, giving the branding an established and high-end feel. Typography mixes the traditional with the modern, creating a prestigious look.
The logo is an elaborate ‘O’ which symbolises protection. The shapes reference the intricate details of valuable objects that are likely to be housed within a safe. With the interlocking structure hinting towards the mechanism of a safe. The symbol is used in a repetitive pattern, which is applied throughout the branding to give an extra level of finesse.