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NHS

Transforming the lives and behaviours of patients, staff and the public through effective communications

NHS

We have an established relationship with the National Health Service at both local and national level. During the past few years we have worked on a wide range of projects, from full marketing campaigns throughout to illustrations and animation. Whilst incredibly varied, our work always focuses on driving patient engagement, empowering staff and developing a better way of living.

NHS Leeds The Nursing Voice campaign launch

Bowel Cancer Screening Campaign

A city-wide campaign to increase the response rate of historically-low bowel cancer screening tests amongst targeted areas of the Leeds population. The campaign involved full brand and message development together with a comprehensive communications strategy that targeted multiple channels, including mail drops, display advertising and promotional giveaways.

NHS Leeds Bowel Cancer Screening campaign leaflet
NHS Leeds Bowel Cancer Screening Campaign promotional mints
NHS Leeds Bowel Cancer Screening campaign billboard

80% of people recognised the campaign, which also showed potential to increase screening uptake by up to 14%

Brainbox Survey

Shaping Healthier Living

Shaping Healthier Living is a partnership of seven organisations who are working together to shape the future of health and social care for people in Calderdale, led by NHS Calderdale CCG. BML developed a new brand name and identity for the initiative, including comprehensive brand guidelines and supporting communication pieces.

NHS Calderdale Shaping Healthier Living brand guidelines
NHS Calderdale Shaping Healthier Living logo animation
NHS Calderdale Shaping Healthier Living t-shirt

Inspiring Change Leeds

An innovative new brand identity for Inspiring Change Leeds – the name for a set of changes taking place over the next few years in health and care in Leeds. The changes aim to make improvements to health and care services – make care better and fairer, while helping to address the financial challenges faced by all publicly funded health and care services. BML developed the brand, website and marketing collateral including email templates to help support communications for the initiative.

NHS Inspiring Change Leeds website
NHS Inspiring Change Leeds icon animation
NHS Inspiring Change Leeds flyer

Your Medicines, Your Health

A multi award-winning awareness campaign for NHS Leeds Teaching Hospital Trust, encouraging patients to bring their current medication with them to all appointments. The aim was to improve patient safety and efficiency during admission and discharge, as well as reduction of medicine waste – with unused prescription medicines costing the NHS over £300 million every year. The campaign involved a comprehensive branding process, including strategy, name generation, website design and development together with a full media and marketing campaign.

NHS Leeds Teaching Hospitals Your Medicines Your Health roller banner
NHS Leeds Teaching Hospitals Your Medicines Your Health pharmacy bag NHS Leeds Teaching Hospitals Your Medicines Your Health business cards
NHS Leeds Teaching Hospitals Your Medicines Your Health award winners

Winner: 'Best Social Marketing Campaign'
Highly Commended: ‘Jonathon Street Award‘ (best overall project)

ACHM Awards, 2015

Me + My Medicines

Branding and communications work for Me + My Medicines – the name for the new Medicines Communications Charter developed by a cohort of leading pharmaceutical professionals, and led by Graham Prestwich. The campaign message is a simple one – to improve the discussion between patients and healthcare professionals in relation to their medicines. BML’s work included brand name generation, marketing strategy, copywriting, brand guidelines, website, design of all supporting communication material and print management for the campaign.

NHS Me and My Medicines campaign branding and poster
NHS Me and My Medicines logo Me and My Medicines pin badge
Flyer for the Me and My Medicines campaign

Testimonial

Before working with BML we had heard about their reputation for producing quality work that closely meets the needs and we are pleased to say that our experience to date has lived up to the expectations we had. It is often quoted that ‘no job is too small’, but with BML it really does feel that way.

Shak Rafiq, Communications Lead - NHS Leeds West CCG

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