Branding, design and marketing communications for a global giant in media research and analysis

For several years we have provided a full event branding service for the World Audiences Summit, hosted by Kantar Media. The three-day event covers all aspects of audience measurement, featuring insights from some of the industry’s leading thinkers. Due to the logistical challenges involved with holding a large global event, planning starts many months in advance and demands complete focus right up to the opening drinks.

The list of collateral items required for each summit is vast. Design elements include:

• Brand concepts
• Brand guidelines
• Delegate packs
• Environmental design
• Digital presentation material
• Email marketing
• Graphic design
• User interface design
• Stage set design

One of our key roles for Kantar Media is the creative interpretation of large and often, highly complex data sets. Whether for internal review, or releasing to a global audience, information clarity and driving audience engagement are always the number one priorities.

Design and art direction for Audiences Matter – the annual round-up of all Kantar Media’s insights from the audience measurement industry for the year. It comprises of opinion pieces, thought leadership and future-facing articles. Aimed as a key giveaway at global client events and also as a reference piece for future work, Audiences Matter is a critical deliverable to the organisation with multiple uses and an international scope.