Everard

JDGE were aware that their brand needed some attention. Following a competitive tendering and evaluation process, BML were commissioned to develop a new brand for JDGE that would help to support and further accelerate its already phenomenal market growth.

We guided the client through our Foundation Brand Strategy™ process which enabled is to agree a new set of meaningful brand values, a clear value proposition and a bold new brand promise – Workshops of the future™.

It also became clear that the existing JDGE name was not aligned to the ‘dynamic’ essence of the brand. So, following a detailed brand naming exercise led by BML, the decision was made to change the business name to Everard, honouring the current Directors, James and Nick Everard together with their father and founder, John Everard.

The brand mark within the new Everard logo is an abstract capital ‘E’ is created by two smaller capital E’s which references the three founding members of the Everard family. The smaller E’s are shaped liked wings which reference speed, lightness and performance which is associated with prestige automobiles. A strong arrow shape is created which references motion towards the future.

A detailed set of new guidelines define the way the new brand is brought to life. Each application utilises a stripped back, minimalist approach with bold imagery and quality materials  to add an air of sophistication and confidence in the way the brand communicates. This follows through to all applications, from print and signage to advertising and digital.