A dynamic new direction
We guided the client through our Foundation Brand Strategy™ process which enabled is to agree a new set of meaningful brand values, a clear value proposition and a bold new brand promise – Workshops of the future™.
It also became clear that the existing JDGE name was not aligned to the ‘dynamic’ essence of the brand. So, following a detailed brand naming exercise led by BML, the decision was made to change the business name to Everard, honouring the current Directors, James and Nick Everard together with their father and founder, John Everard.