One step ahead
Our branding workshop helped to establish Elemental’s brand values and personality. It also identified their target audience and how best to communicate with them. These findings and research became the basis on which the design process was then built.
The logo takes the form of a simple wordmark. The lower segment of the ‘l’ is shifted to the right, communicating the idea of being ‘one step ahead’ as well representing the metal extraction process itself. The ‘pixel’ is highlighted in gold (unless using the gold background), hinting at the precious metals which are extracted.