Improving Business Performance
Our strategic approach to the branding and website had a significant impact on the business. Firstly, it improved the quality of enquiries the client received because products were beautifully presented with all supporting information easily accessible. This enhanced the perceived value and helped Canvasman to justify their pricing.
Secondly, customers were able to explore the full range of Canvasman products in a clear and logical manner, rather than the limited and somewhat confusing options they presented before.
Finally, it improved the efficiency of the business by vastly reducing the high volume of administrative time they previously spent answering basic questions about their products.