How does design play a part in your marketing efforts?

01 October 2016

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Design plays an important part in your marketing efforts by bringing your ideas to life. This is where the magic of consumer traction really happens. Designs visually represent your ideas and get your marketing campaign into the public domain.

Visual messages

Tasked with communicating a message through the power of design is as important as the message itself. A well-produced design should explain and reinforce a message to the audience effortlessly. As the saying goes, “One picture is worth ten thousand words”. When done successfully the design will drive conversation and create awareness.

Brand awareness

For many organisations, a key performance indicator (KPI) is to raise brand awareness – keeping the look and feel consistent helps with brand recognition and legitimacy. Consumers start to notice when a brand isn’t being used consistently and they begin to question. If you got a Nike t-shirt for your birthday and the badge was sewed on the back instead of the front you would probably think it was a fake, and you’d probably be right.

Brand style guide

To maintain the consistency designers produce brand guidelines which are written in a way that everyone can understand. This keeps the entire organisation pumping out the same professional aesthetics on every piece of marketing collateral. Don’t underestimate the importance of using the same colour scheme and fonts. This reoccurring brand will begin to make an impact with the audience and you become more recognisable.

Templates

Another aid to supporting brand consistency is having templates for your documents designed professionally. This means that your employees won’t need to spend three hours trying to design a PowerPoint for a meeting, instead they just need to input the content which will take a fraction of the time.

Be bold and let the design do the talking for you.

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