Me + My Medicines:
Branding Package and Collateral
Me + My Medicines is the start of something big! The branding for this campaign is just the beginning for what promises to be a national campaign. Me + My Medicines is the overarching title for the Medicines Communications Charter. It is set to change the way patients and healthcare professionals talk about medicines. If this campaign makes just a 1% improvement to the current medicine spend, then it could save the NHS approximately £155m! Update: Website is now live!