Branding for small businesses
When a business is new, or small, it is all too easy to waste money on a logo and a few flyers, without taking any time to understand what will actually make someone buy from you. This leaves your business in the perilous position of becoming ‘just another’ generic business. No business ever achieved greatness by being generic. Why? Because the customers willing to pay the most are looking for emotional rewards and they won’t feel that emotion if your business looks the same as everyone else.